The years of growth: 1978-1998


The factors that enabled the territory of Friuli and its population to express a remarkable capacity for resilience ahead of their time have to be evaluated from the specific socio-economic context of the Region at that time.

As previously discussed, by the mid-1970s Friuli had already embarked on an economic development model known as the “Third Italy”. Primarily characterised by widespread industrialisation based on small and micro-enterprises, production was focused on consumer products and durable goods such as furniture, household appliances, footwear and clothing. This model involved the phasing out or replacement of 19th- and 20th-century industrial clusters alongside the gradual integration of the system into the emerging single European market, the European Economic Community (EEC), established in 1957. The rapid spread of this model disrupted centuries-old social balances, even in the area that would later be struck by the earthquake. Young people, who were better educated than their parents, found employment easily and were more likely to break away from the traditional family structure. The outdated mixed farming system, symbolised by the rows of mulberry trees traditionally called ‘morar’ in the local dialect, at this point merely supplemented household incomes. Sheds containing machines and equipment for the new micro-industrialisation now sprang up next to old agricultural buildings, and farmers divided their time “half and half” between the fields and the family workshop or a nearby factory.

The idea that the rapid industrialisation of the Northeast of Italy in the last quarter of the twentieth century involved the replacement of an agricultural economy with an industrial one only tells part of the story. As the title of Carlo Tullio Altan's 1981 book Tradizione e modernizzazione (Tradition and modernisation) emblematically expresses, the two dimensions were complementary, not alternative: the second could develop only because it was founded on the first. This was due to the availability of manpower, cost containment, work culture, underlying social cohesion, the key role of the family, the rational organisation of territory and the network of personal relations in an area formed of small towns. The ‘as it was and where it was’ reconstruction process maintained, enhanced and helped reproduce all social and cultural components in a rapidly transforming economic setting. It was against this backdrop that the traditional elements came to form an irreplaceable underlying framework.

The experience of returning emigrants is a significant example of the integration of the past and the present. The flow of labour emigration, which restarted after 1945 due to the post-war economic context, ceased in the 1960s. However, even before the earthquake, the phenomenon of definitive returns of workers had begun. These were predominantly men, but also women, who had spent a few years working abroad as seasonal migrants. Their return brought several positive changes: it provided labour for the construction industry during a period of increased demand; it brought back workers who had become professionals abroad (a fact that is rarely emphasised); and it created positive competition between the reconstruction and manufacturing sectors.

Accordingly, the idea that the earthquake in Friuli was the catalyst for the modernisation of the Region is an enduring cliché that has long been disproven by the facts. Another common misconception, implicit in the Friulian saying fasìn di bessôi (we do it ourselves), however, requires reconsideration in light of the substantial external funding that poured into Friuli from 1976 onwards.

As early as the summer of that year, it was clear that substantial external aid was needed for Friuli to recover. In order to restart industrial activities following the two earthquakes in May and September and to support the development of the local production system, a series of legislative measures were implemented in two phases. The first period covered the years from 1977 to 1981. In this initial phase, the Autonomous Region of Friuli Venezia Giulia managed the State funding allocated for this purpose. These resources could be administered locally based on legislative instruments that had been drafted in the early years of the new Special Statute Region. This funding was managed through intermediary bodies and structures (such as the regional finance company Friulia), which predated 1976. As Roberto Grandinetti has described, it was a form of “widespread” funding, within which larger companies were able to impose their greater influence.

The second phase began with Italian Law No. 828, dated November 11 1982, titled Additional provisions for the completion of reconstruction and development work in the Friuli-Venezia Giulia regions affected by the 1976 earthquake, as well as in the earthquake-stricken areas of the Marche Region. Under this Law, the Government of the Autonomous Region of Friuli Venezia Giulia allocated funding with subsequent provisions and specific assignment methods. Investments were mainly directed towards production facilities, plants and machinery, not only for companies affected by the earthquake, but also for a wider range of industrial and economic activities, including those outside the earthquake-stricken area of Friuli. Significant funding was invested in the regional territory: 978 billion Italian lire between 1984 and 1989, including 605 billion Italian lire (equivalent to 311.5 million euros) in the three-year period from 1984 to 1986 alone.

In this second phase, Friulia also managed a significant proportion of these allocated funds. However, it was no longer a matter of financing industrial reconstruction, but rather of supporting a wide range of companies that had entered into crisis for various reasons. This massive influx of funding had two effects: on the one hand, it enabled dynamic and forward-thinking entrepreneurs to overcome difficult challenges and drive their companies towards new production systems and markets. On the other hand, it simply delayed the inevitable crisis of activities that were incapable of renewal.

One of the root causes of the difficulties experienced by many Friulian companies from the early 1980s onwards was the expansion of the international competitive landscape, known as ‘globalisation’. In markets where many regional products were present, new players began to emerge from non-European contexts or countries that had traditionally supplied semi-finished goods. This dynamic was accelerated in the early 1990s by the collapse of Central and Eastern European and Balkan economic systems and the resulting chain of cascading effects.

At this critical juncture, the very characteristics that had driven the significant growth of the Friulian economy between the mid-1960s and the mid-1980s, supported by earthquake funding, emerged as potential sources of crisis. At the very least, they limited the economic and territorial resilience of the area. For example, marketing strategies were notably delayed, encompassing not only the ability to sell a product but also the skill of interpreting and anticipating changes in the market. Another typical feature of industrialisation in Northeast Italy was the family-based structure and limited size of businesses. However, when global scenarios began to change, and a broader outlook became necessary, this proved to be a hindrance. Founder-entrepreneurs were often reluctant to change leadership, managerial vision was inadequate, and share capital was insufficient, among other factors.

The flow of capital that had poured into Friuli in the 1980s eventually dried up. The industrial financing policy established by earthquake legislation, particularly Italian Law 828/1982, could not continue into the 1990s. This was due to the erosion of the political framework, both nationally, which led to the Tangentopoli scandal, and at the regional level. Even if the capacity to finance such policies had still existed, they would have been unsustainable due to constraints imposed by European legislation and a lack of effectiveness; they were increasingly at risk of producing distorting and welfare-dependent effects.

In the 1990s, the new driving forces behind the regional economy and, more broadly, that of the wider area known as the ‘Northeast’, which effectively included Friuli, were the ‘industrial districts’, meaning defined zones in which systems of businesses specialising in a specific production sector emerged over time due to historical and cultural factors. The consolidation of these industrial clusters enabled Friuli to overcome the limitations to development experienced in the 1970s and 1980s and tackle the challenges that had by then taken on a global dimension. This culminated in the passing of Regional Law No. 27 in 1999, titled For the development of industrial districts. This Law identified four industrial districts (which later increased to seven): the chair-making district, the agri-food district, the cutlery district and the furniture district. Fourteen municipalities, classified as “disaster-stricken” and “severely damaged” immediately after the May 1976 earthquake, formed part of the first three districts.

Furthermore, the collapse in construction-sector employment in the 1980s, due to the gradual decline in reconstruction work (-37% in the Province of Udine between 1981 and 1991), was balanced by minimal industrial employment decline (-2%), and almost symmetrical growth in the services sector. With more people now working in services than in industry, it was clear that Friuli was heading into the new millennium and the introduction of the Euro with a society centred around a service-based economy.