First the factories


As previously mentioned, the parishes and the Friulian Church played a crucial part in offering psychological and emotional support during the emergency response, assisting those who had lost loved ones or their homes. Alfredo Battisti, who was Archbishop of Udine from 1973 to 2000, embodied this closeness to the Friulian community. His support went beyond ‘only’ the spiritual dimension; as a proponent of a ‘people’s Church’, the prelate engaged in dialogue with all political forces and took a stand on even the most contentious issues. The contribution of the Glesie Furlane (Friulian Church) movement, which had emerged a few years earlier, was also fundamental. The organisation aimed to combine traditional Christian values with Friulian cultural and linguistic identity.

It was from this ability to read and interpret reality that the archbishop derived the words with which he summarised the priorities for tackling the emergency and the rebuilding effort in a motto that would become the banner of the reconstruction: «First the factories, then the houses, then the churches». This was recounted by Father David Maria Turoldo in the newspaper Il Giorno on May 11 1976. In the days that followed, the scale of the destruction was quantified: 18,000 jobs were lost, and almost 500 industrial companies were damaged.

On May 11 1976, Gianni Agnelli, who was president of Confindustria at the time, visited the earthquake-stricken areas of Friuli. During his four-hour visit, he met with government authorities and went to the Snaidero furniture factory in Majano, where he met Rino Snaidero and other local industrialists. «We want to get back to work immediately», the entrepreneurs told Agnelli. «We realised that the damage went beyond the destruction of homes», said Edoardo Zerman, secretary of the Italian Metalworkers' Federation (Federazione Lavoratori Metalmeccanici - FLM) in Udine, recalling those moments. «Above all, it was the damage to employment that jeopardised the future of the entire population». In the days following that tragic night in May, it was clear that recovery would begin with the factories and the revival of the manufacturing industry. However, it was equally clear that a major commitment from the institutions was required to proceed in this direction, which was indeed immediately and widely supported.

The State swiftly passed Law No. 336 on May 29 1976 with the aim of restoring the productive sectors. The local government of the Autonomous Region of Friuli Venezia Giulia promptly backed this initiative with Regional Law No. 28 dated July 1 1976, titled Provisions for the Restoration of the Productive Efficiency of Industrial, Artisan, Commercial and Tourist Businesses Affected by the Seismic Events of May 1976 in Friuli Venezia Giulia. This legislation implemented the support measures established by the central government and supplemented them with multiple regional financial instruments. These included non-repayable grants, for which 493 applications from industrial businesses and 2,629 from artisan enterprises were approved. Financing, operating loans, and other credit schemes were also disbursed through Friulia S.p.A., a regional financial institution established in 1966 and one of the first of its type in Italy. All the regulatory measures implemented aimed to provide contributions of economic support for the secondary and tertiary sectors, and to prevent an irreversible process of socio-economic disintegration in the affected areas.

The events that unfolded in the hillside area between Gemona and Maniago (a territory which had been undergoing industrialisation) and, in particular, in the Rivoli di Osoppo industrial district (the largest in close proximity to the epicentre of the earthquake), are a case in point. Established by a group of entrepreneurs in the early 1960s, the site was expanding significantly at the time of the seismic shocks. The earthquake completely destroyed the Manifattura di Gemona business complex, almost all of the Pittini steelworks plants, and 45,000 square metres of the Fantoni factory (only the Services Centre designed by Gino Valle remained standing). It also destroyed 30,000 square metres of the Snaidero production facility in Majano, which was built between 1972 and 1974 to a design by Angelo Mangiarotti. Various approaches were taken in the reconstruction process: in some cases, surviving structures were reused, while in others, radical rebuilding was chosen. Designed by Emilio Mattioni, the Manifattura di Gemona site is a prime example of rapid reconstruction. Construction began in January 1977 and was completed by December of the same year. Many small and micro businesses, as well as thousands of artisan workshops, followed the successful approach of the entrepreneurs and workforce in this territory. Responding actively to the disaster, they channelled institutional aid into reconstruction and, in many cases, also upgraded and modernised the technology used in their operations. Even before the September tremors, thousands of people were gradually being incorporated back into the production cycle. By the end of 1977, a year later, over 90 per cent of resident workers had returned to employment, and by 1978, employment in the industrial sector was higher than before the earthquake. This focus on safeguarding jobs was pivotal in preventing the permanent abandonment of earthquake-affected areas: supporting growing businesses enabled people to look to the future and lay the foundations for industrial development, which was already underway and therefore in an extremely delicate phase of evolution. The return of emigrants, which had begun in previous years, became firmly established, providing manpower and experience for the process of reconstruction.

As might have been expected, there was plenty of criticism surrounding the enacted system, as well as concerns for other economic areas. Many voices were raised in support of the agricultural and livestock sector, which was undergoing an industrial-style transformation that marginalised traditional, family-run farms. Having already been damaged by the earthquake, these farms were now set to receive the final blow. Evidence of this can be found in posters that appeared publicly at the time and are now preserved in the Gubiani Collection at the ‘Don Valentino Baldissera’ Municipal Library of Gemona del Friuli. On July 16 1976, a conference entitled After the earthquake: building a new agriculture for the rebirth of Friuli was held in Udine. Three key organisations were represented at the conference: the Alliance of Farmers of Friuli Venezia Giulia (Alleanza dei Coltivatori del Friuli Venezia Giulia), the Federation of Sharecroppers of the Italian General Confederation of Labour (Federmezzadri CGIL), and the Union of Italian Farmers (Unione Coltivatori Italiani - UCI).

The Friulian Church, through its Pastoral Council, expressed concern for the agricultural sector, particularly regarding the «extremely serious situation in the mountains». In a document issued in November 1978, the same Council voiced unease about the predominant role given to road infrastructure and military easements, the arrival of large national and international companies, and price trends. An article published in the weekly newspaper Vita Cattolica on December 2 1978, entitled Stop investments in Friuli, highlighted the stark contrast between people who were still waiting for funds to finish rebuilding their homes and entrepreneurs who had already received substantial contributions. «Those fixing up the four walls of their houses see funds trickling in slowly; industrialists, on the other hand, have received substantial sums, tens and tens of billions. By what criterion? Were all of these contributions necessary for rebuilding the factories? And what about those businesses that received allocations despite having been only marginally ‘touched’ by the earthquake? How have they invested the funds?» Underlying this was the legitimate fear that the earthquake would accelerate modernisation and become yet another cause of uncontrollable disruption to the established social balance.

Speaking at a conference promoted by the Industrial Consortium of the Upper Friuli Foothill Area (Consorzio Industriale Pedemontano Alto Friuli - CIPAF), which was held in Gemona in February 1979, the economist Marzio Strassoldo also did not hesitate to highlight certain issues relating to the ‘rebuilt’ factories of Friuli. In his address, titled Analysis and prospects of the labour market in the earthquake-stricken areas, he emphasised that «companies that had reconstructed their buildings and facilities on a larger scale, in order to comply with legal requirements and capitalise on favourable market opportunities, were […] unable to hire enough staff to maximise their productive capacity».

For Andrea Pittini, an industrialist at the forefront of the movement that saw factories take on a leadership role, the earthquake was a wake-up call for the people of Friuli. «In 1976, Ferriere Nord employed around one thousand people. The earthquake completely destroyed the plant, killing seven employees and injuring 39 others. Within hours, the entire plant had become a bustling construction site. […] From one tremor to the next, we demolished the rubble, redesigned the entire site, and finally rebuilt it. […] I do not believe the earthquake significantly boosted the industrialisation of the area, as industrial development had already begun beforehand. The people responded to the earthquake as a challenge in the face of the destruction and death it had brought. There was a race to rebuild as quickly as possible and recover from the blow».

The idea that the earthquake triggered modern economic development in Friuli, which was struggling to get underway or was entirely absent before 1976, is one of the many false myths surrounding the Friulian economy. Before 1976, the Friulian economy was wrongly considered ‘backward’ compared to other parts of the country. The so-called ‘earthquake miracle’ actually occurred during a period of rapid acceleration in the industrial economy of Friuli and, more broadly, the entire productive system of Friuli Venezia Giulia. For instance, the per capita income in the two Friulian provinces was a quarter lower than the national average in 1963. However, this figure was equal to the national average in 1970. By 1976, it had surpassed the national average, even before earthquake funds added fuel to an already thriving economy.

If the response to the earthquake exhibits a specifically Friulian character, evidence of this can be found in the supportive role played by the local government of the Autonomous Region of Friuli Venezia Giulia. This is evident in the shared understanding between the majority and opposition parties regarding the administrative and financial instruments to be employed and the objectives to be pursued. «First the factories, then the houses, then the churches» was more than just a slogan; it was a sentiment that came from the people and one that their political, entrepreneurial, intellectual, and moral leaders were able to grasp and make a reality.